Banner MD Anderson Cancer Center and The Larry Fitzgerald Foundation (TLFF) have entered a year-long agreement aimed at ensuring that everyone in the Phoenix area in need of a mammogram has easy access to get one on The BIG Pink Bus, a 3D mobile mammography unit that just hit the road this year.
Banner MD Anderson has joined TLFF’s Breast Believe Campaign, which educates communities about early detection, prevention, symptoms, and access surrounding a breast cancer diagnosis. With this agreement, Banner MD Anderson will ensure The BIG Pink Bus is present at several events over the next year to help the Arizona population stay up to date on their breast health. A team of Banner MD Anderson radiologists will provide follow-up care, if needed. In addition, the Banner MD Anderson team will provide educational material on breast health for those passing by.
“Teaming up with The Larry Fitzgerald Foundation is a natural next step in our vision for The BIG Pink Bus – and the impact we know it can make on thousands of people in Arizona,” said Dr. Phillip Koo, Banner MD Anderson diagnostic imaging division chief. “And Breast Believe directly aligns with what we want to achieve -- ensuring everyone is knowledgeable about their breast health and have equitable access to screenings. We are grateful to Larry and his team for bringing us on, and we look forward to driving change together.”
Nationally, 1 in 8 women will be diagnosed with breast cancer in her lifetime. Meanwhile, reports repeatedly show that Black and Latina women are more likely to be diagnosed with breast cancer at an advanced stage. Cases are also rising in younger women, making early detection and education more important.
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